#Artistic licence graphics ltd how to#

You'd also consider geography (will the magazine appear in one country or worldwide) and how many times the magazine is allowed to use the illustration, for example, in future editions, spin-offs, annuals and related marketing material. For example, you'd want to charge more for an editorial illustration for a magazine if it's intended for the cover, as opposed to a quarter of a page inside. It's also about how the illustration will be used. If it appears on the front of a package, though, you'd be looking at more like $1,500-$4,000.' For example, if the illustration is going to be printed once as a spot in a magazine, that would be a lower rate, anywhere from $250-$400. 'But a good rule of thumb is that the more times your work will be seen or reproduced, the higher the rate should be. Pricing can vary so much from market to market and client to client, which is part of what makes it so tricky. 'This is why usage terms are important and why wide commercial use has a much higher value than limited use of work.' 'Pricing illustration is difficult because it is not just about a service – it is the potential companies have to re-use work to make a profit,' says artist and illustrator Kendyll Hillegas. It's about what the company will then do with it. And that's because you can't just base your price on the amount of time you've spent on a piece. The first point to make is that you're not alone: almost every illustrator finds agreeing rates tough.

#Artistic licence graphics ltd how to#

So in this article, we'll offer some pointers on how to set your rates and where the right balance lies. However, negotiating your rates can be tricky when you don't really know what the 'right' market rate would be. And yet other companies seem generally decent, and you really want to work for them, but the pay they offer feels like they're undervaluing your services.

These clients put a chill down your spine, and you feel the instant need to walk away. On the one hand, we've all had clients who are determined to pay you as little as possible on the point of principle (or even nothing, in return for 'exposure').